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From the Chairman and CEO of Zeus Technology

Paul Brennan

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Top Stories by Paul Brennan

Paul Brennan, CEO of Zeus Technology, the company that powered Barack Obama's online fundraising efforts, reflects on the new President's online campaign and explains why the UK political scene has a lot to learn. Barack Obama's Presidential campaign has been widely praised for its use of social media and online tactics. Some have even gone as far to say that he would not have been as successful if it wasn't for the Internet. The results speak for themselves. In just a few months, President Obama raised over $200m in online donations, mobilized over 850,000 social networking participants, and promoted more than 50,000 events across the U.S. On some days, seven figure amounts were pledged in 24 hours and six figure amounts were donated per hour. The campaign's outcomes have been followed closely by UK politicians keen to build stronger relationships with citizens. Bu... (more)